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There’s a low cost gym company who are opening a new facility ‘oop norf’.
They’ve come in for a bit of stick in the media for an advertisement they’re running that depicts an alien (little green man with big eyes) with the words “They’re coming, and when they arrive they’ll take the FAT ones first….Save yourself”.
Genius advertising because it’s got them coverage in the national printed press, on social media and even t.v. coverage.
Now I’m not going to get involved in the whole ‘fat shaming’ debate, it’s all very well for the mainstream press to point fingers at catwalk models and mock their skinny physiques, but a gym making a light hearted joke about fat people causes outrage.
The point is, obesity is on the increase in this country. We’re forecast to be the fattest country in Europe by 2020. Now there’s something to be proud of isn’t it?
So what do we do about it? Stay silent and let the next generation of children march steadily towards ill health and early death?
Not me!!!! I’ll do my bit. I’ll keep helping people to lose weight, regardless of whether Daily Mail readers find what I do offensive. And when those aliens come to take you away, they’ll have to get past me first!!!
I’ve had a few requests to run a 10×10 Challenge (I’ve been concentrating on The Bodyweight Method & my personal training clients the last few months) so I’m running one starting next Monday 11th April.
If you want to join us and save yourself from alien abduction and the inevitable anal probe, click here (http://www.10x10challenge.co.uk/contact.html)
Sean (Will Smith) Dullaghan
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